112 mountainyam

112 mountainyam

THE BRAND

Ready-to-wear label 112 mountainyam is grounded in a bold philosophy: discover who you are; express who you are. Founded by designer Mountain Yam, the label takes its name from Pantone 112—a hue that simultaneously evokes a sense of futurism, freedom and organic vitality. The brand’s signature pieces use contrasts between elements from the natural world and international cultures to create distinctive, energising and vibrant designs for multifaceted modern women.

112 mountainyam has introduced its collections at Fashion Weeks in Beijing, Hong Kong, New York, London, Paris, Rotterdam, Shanghai and Taiwan. The brand has been featured in WWD, BBC, Vogue, Elle, Harper’s Bazaar, Cosmopolitan, Marie Claire, Legend, Tatler, Milk and City Magazine, among others.

 

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Doing collections, doing fashion is like a non-stop dialogue. War taught me that not everything is glamorous. Luxury will be always around, no matter what happens in the world. I don't care about money. I really don't care. I just want to do what I do. I love to design things that people can actually buy. I'm staggered by what a boot costs today.